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In This Issue
+ How-To: 5 Ways to Drive Foot Traffic and Relationships With Social Media
+ Podcast: Content Should Make Things Happen: Joe Pulizzi
+ PRO: Street Guide to a Successful Content Marketing Program in 7 Weeks
+ Survey Says: 'Super Buyers' Shop via Online, Mobile, and Offline Channels
+ Quick Take: Four Marketing Tips From a Canadian Convent
+ My View: Are You Marketing Like a '60s Ad Man? 7 To-Don'ts [Slide Show]
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How-To Five Ways to Drive Foot Traffic and Build Relationships With Social Media
By Summer Boone
Though you can use online media to develop relationships, real-world connections are what solidify them. Here are five ways social media can help drive foot traffic, brand awareness, relationships—and sales. Read More
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Podcast Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts
By Matthew Grant
Just how has Joe Pulizzi used content marketing to grow his business at the Content Marketing Institute? Much of our conversation focused a on how every piece of CMI content is tied to a specific call to action. Read More
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PRO Content Machine: Street Guide to a Successful Content Marketing Program in 7 Weeks
This 29-page MarketingProfs How-To Guide provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
Survey Says
'Super Buyers' Shop via Online, Mobile, and Offline Channels
Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research. Read More
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Quick Take
Four Marketing Tips From a Canadian Convent
Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm she hired gave Lachance a two-word solution... Read More
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My View Are You Marketing Like a '60s Ad Man? Seven To-Don'ts From the 1960s [Slide Show]
By Verónica Maria Jarski
Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s Mad Ave. ad man. Read More
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Aug 16
 PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges with Ann Handley
Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Aug 29
 FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 13
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston, MA
 
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