MarketingProfs Today

Friday, August 18, 2023

📋 Table of Contents

1. How to Tie Media Pitches to Pop Culture

2. Keys to Driving Webinar & Digital Event Registration sponsored webinar

3. How to Be More Customer-Focused

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. Four Steps to Stronger B2B Case Studies

6. Does Marketing Leadership Value Team Training? MarketingProfs report

7. From Personas to Pipeline MarketingProfs Working Webinar for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Tie Media Pitches to Pop Culture
article
How to Tie Media Pitches to Pop Culture
If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
How to Be More Customer-Focused
article
How to Be More Customer-Focused
In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard? »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

Four Steps to Stronger B2B Case Studies
video
Four Steps to Stronger B2B Case Studies
In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. Tune in! »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
From Personas to Pipeline
MarketingProfs Working Webinar for PRO Members
How do you ensure you've got the message-to-market match that fills your sales pipeline? With B2B buyer personas! Discover how to research, create, and use buyer personas in this Working Webinar series: Building and Using B2B Buyer Personas to Grow Revenue. Hosted by persona expert Ardath Albee. Available to PRO members now!
Pack that pipeline!
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The Differences Between Marketing and Branding [Infographic] »
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