The terms "marketing" and "branding" are sometimes used interchangeably.

However, whereas there is overlap between the two disciplines, they are not necessarily the same.

An infographic (below) from Media Update covers how the publication defines marketing and branding differently.

Broadly, it looks at how the marketing can be seen as being sales-focused, whereas branding can be seen as being attention- and loyalty-focused.

Check out the infographic:


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The Differences Between Marketing and Branding [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji