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| By Melanie Davis |
| Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business.
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| You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to help you begin the optimization process and set these new actions in motion.
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| By Erik Severinghaus |
| Most people are willing to provide personal information in exchange for a personalized customer experience. Now is the time businesses need to get personal.
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