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In This Issue
+ How-To: Why and How to Encourage Online Reviews
+ Podcast: Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media
+ PRO New How-To Guide: Pay-per-Click Handbook
+ Survey Says: Marketers and Content Consumption, Use, and Measurement
+ Quick Take: Social Media Weapons for Your Event-Planning Arsenal
+ My View: Introducing the New MarketingProfs Affiliate Program
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How-To Why and How to Encourage Online Reviews
By Tara Hornor
One of the first things buyers look for when considering a product or service is a review. They look to their peers for input, and trust them far more than they trust the brand, especially if they've had little interaction with it. Read More
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Podcast Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy
By Matthew Grant
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one). Read More
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PRO NEW How-To Guide: Pay-per-Click Handbook
This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential. You'll learn about the differences between PPC and SEO, tips and strategies to consider before launching a campaign, measuring your results, and much more. Read More
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Advertisement  Try PRO membership FREE for 30 days and let us help you tackle your toughest marketing challenges! Learn more.
Survey Says
Marketers and Content Consumption, Use, and Measurement
By Mark C. Nardone
Content consumption is innate: If you own a smartphone, tablet, or laptop, chances are you're absorbing content most of your waking hours. This brief survey considers how marketers consume content, and how they use and measure it in their work. Read More
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Quick Take
Social Media Weapons for Your Event-Planning Arsenal
Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier to pull off. Read More
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My View Introducing the New MarketingProfs Affiliate Program
By Jen Kelly
Do you regularly refer to MarketingProfs content? Want some cash for doing so? Check out our new MarketingProfs affiliate program! Read More
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Aug 29
FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 12
FREE Seminar—Hail to the B2B Marketing Athlete
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PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
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MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
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Virtual Conference—Content Marketing sign up for free!
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PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
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B2B Forum 2012—Boston, MA
Oct 11
MarketingProfs University—Social Media Marketing: The Full Monty save $200 with code BAREITALL
 
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