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In This Issue
+ How-To: How One Company Doubled Customer Referrals
+ PRO: Marketing Automation—Basics and Best-Practices
+ Survey Says: The Rise of Social Advertising Among Brands
+ Quick Take: Five Ways to Handle Negative Comments
+ My View: What Is Google+ (and Why Should I Care?)
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How-To Case Study: How One Company More Than Doubled Customer Referrals
By Kimberly Smith
Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that. Read More
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PRO Marketing Automation Management: Basics and Best-Practices
Marketing automation can have a big impact on your sales and marketing. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system. Read More
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Advertisement  Sixty-nine percent of consumers will shop online or use comparison shipping websites for back-to-school shopping. Will you be prepared for the first day of class? Read more about back to school email trends. Download Now!
Survey Says
Brands and Social Media: The Rise of Social Advertising
Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year. Read More
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Quick Take
Five Ways to Handle Negative Comments
Whether bashing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business. Fight back and defend your brand the right way with these five tips. Read More
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My View The Video That Answers the Question: What Is Google+ (and Why Should I Care?)
By Ann Handley
I was explaining Google+ to my daughter. Every time I described a feature, she said something like, "You can do that on Facebook, too." So what's special about Google+, and is there anything in it for marketers? Read More
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@TomMartin Using YouTube Video in ur Mkting? @themattberman has Five Gr8 Tips to Dominate YouTube https:////ow.ly/5TnGD
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Forum Today's Question
By lmfontana 8/2/2011 at 1:14 AM
What is the best software to use when creating an e-brochure that will be posted on a website and emailed out? Go To Question
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Aug 11
PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
Digital Marketing World—Content free online conference
Aug 18
PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Sep 15-30
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
SocialTech 2012—Drive leads and sales Get notified when registration opens