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In this issue

1.	How-To: Five Top Tips for Successfully Profiling Your Competitors
2.	My View: Five Things That Successful Brand Managers Do
3.	PRO Seminar: Words That Stick: How to Make Your Brand Googleable
4.	Survey Says: Four Important SEO Trends for 2015
5.	Infographic: How Stressed Are Marketers?

Experian Marketing Services was named a strong performer by Forrester® Research, Inc. Download the report now!

How-To

Five Top Tips for Successfully Profiling Your Competitors

By Julia Cupman

Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors. Read More

FOR PRO Members

PRO Seminar: Words That Stick: How to Make Your Brand Googleable

We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More

Experian Marketing Services was named a strong performer in Real-Time Interaction Management. Download Forrester® Wave now!

Survey Says

Four Important SEO Trends for 2015

By Ayaz Nanji

Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read More

Quick Take

How Stressed Are Marketers? [Infographic]

By Verónica Maria Jarski

Stress is reaching dangerous levels for many marketers, according to a recent report. Here's a look at what's stressing them out the most. Read More

My View

Five Things That Successful Brand Managers Do

By Michael Baicoianu

Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read More

event calendar

Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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Research Writer: Ayaz Nanji
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