MarketingProfs Today

Friday, August 4, 2023

📋 Table of Contents

1. How to Attract and Retain Top B2B Marketing Talent

2. Elevate Your ABM With Comprehensive Case Studies sponsored

3. A Privacy-First World Won't Hurt Your Customer Relationships

4. Reconnect With Creativity MarketingProfs B2B Forum

5. How to Use Marketing Automation to Create Contextual Sales Conversations

6. Level-Up Your Customer Experience sponsored

7. "I Know I Was Speeding, Officer. But…" MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Attract and Retain Top B2B Marketing Talent
How to Attract and Retain Top B2B Marketing Talent
The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent. »
Elevate Your ABM With Comprehensive Case Studies
Elevate Your ABM With Comprehensive Case Studies
The ABMLA Excellence Awards highlight account-based marketing practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. The 2023 winners' stories and strategies have been compiled into a comprehensive guide full of insights and practical tips. Get the guide now! »
A Privacy-First World Won't Hurt Your Customer Relationships
A Privacy-First World Won't Hurt Your Customer Relationships
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it? Tune in! »
MarketingProfs B2B Forum
Reconnect With Creativity
Feeling uninspired? We're tapping into creativity at B2B Forum this October! Alongside 50+ info-packed sessions, there will be a Welcome Home party at the rooftop bar, morning fun with a photo walk and a fun run, B2B Bingo (for real!), a lunchtime Dine & Doodle session (no talent required), and a B2B Carnival sure to release your inner child. Don't miss out on shenanigans done right! Explore the creativity at B2B Forum. »
How to Use Marketing Automation to Create Contextual Sales Conversations
How to Use Marketing Automation to Create Contextual Sales Conversations
Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales. »
Level-Up Your Customer Experience
Level-Up Your Customer Experience
Ready to embark on an epic adventure and elevate your customer experience to legendary status? Harness the power of Bloomreach's brand new interactive use case library! It collects all of the most prevalent and difficult use cases into a vault of solutions for you to explore. Get answers to your challenges now. »
Are marketers like you...
Are marketers like you...

...also the customers you market to?

Guess where you can find them—in the hundreds of thousands?

Yup: MarketingProfs! You're here... and so are they.

Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

"I Know I Was Speeding, Officer. But…"
MarketingProfs Master Class for PRO members
Everyone tells stories. Some people just do it better than others. Luckily, it's a skill that can be learned and improved and used to sell! Discover how to use stories that sell in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. The Master Class is available to PRO members now!
Tell stories, make sales
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
How Business Owners Feel About Threads [Infographic] »
SaaS Case Study Marketing Trends for 2023 »
The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It »
Customers as 'Assets': Speaking the C-Suite's Language »
Leveraging Event-Led Growth | Marketing Smarts Live Show »
Your Guide to B2B Appointment-Setting for Better Sales »
News You Can Use
Updates from around the industry
EventMobi Acquires Virtual Event Platform Run The World, Ignites Innovation in Future of Event Technology MarTech Series
seoClarity Ushers in a New Era With the Launch of ChatGPT-Powered Assistant for SEO PR Newswire
Harpuun Raises €2M to Supercharge B2B Sales and Revolutionize the Way Deal Closures Are Done in Sales Teams EIN News
Source Raises $8.5M in Series A Funding FinSMEs Launches SaaS Business Model, Anticipates Increased Adoption, Revenue, and Expansion AccessWire
Alepo Launches, a Revolutionary Generative AI Platform for Telecom Operators Alepo
Upcoming Events
AI + Personas with Andy Crestodina
Session 8 of AI for Content Creators
What to Prioritize in Marketing
Session 2 of How to Build a Successful GTM Marketing Plan
10 Ways to Create More Content in Less Time
45-minute webinar | sponsored by Canto
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
with Ann Handley and Christopher S. Penn
Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
60-minute webinar | sponsored by Adobe
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.