Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it?

To find out, B2B Reviews surveyed 417 business owners across generations (17% baby boomers, 29% Gen X, 40% millennials, and 14% Gen Z).

An infographic (below) covers findings from the research.

It looks at current and planned adoption of Threads, how business owners plan on using it versus Twitter/X, and what they see as its advantages and disadvantages.

Check out the infographic:


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How Business Owners Feel About Threads [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji