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In This Issue
+ How-To: Use Social Video to Spread Your Message: Three Commandments
+ Quick Take: Five Big Trends for Corporate Events
+ PRO: Triggered Email Messages That Will Make Your Cash Register Ring
+ Podcast: Create Contagious Content: Author Jonah Berger
+ Survey Says: Search Ranking Factors: What Does Google Look For?
+ My View: Six Lessons From a Social Media Contest for Pet Lovers
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How-To Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments
By Denise Roberts McKee
With 72 hours of video uploaded every minute, the days of creating a video, posting it on YouTube, and hoping viewers find it... are a thing of the past. How do you break through the clutter to share your message? Read More
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Podcast Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Jonah Berger, author of the bestselling Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message. Read More
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PRO Take 10: Triggered Email Messages That Will Make Your Cash Register Ring
Triggered emails can significantly enhance the relevance of your email communications and help generate sales. In just 10 minutes, you'll learn about three types of triggered messages that you should add to your email marketing arsenal. Read More
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Survey Says
Search Ranking Factors 2013: What Does Google Look For? [Infographic]
By Ayaz Nanji
High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study. Read More
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Quick Take
Five Big Trends for Corporate Events
By Betsy Zikakis
Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead. Read More
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My View Six Lessons From a Social Media Contest for Pet Lovers
By Janet Thaeler
To help explain social networks to customers and also raise money for pet charities, we created infographics featuring dogs and cats. Here's what we learned in the process. Read More
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Sep 12
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