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Tuesday, September 17, 2019

Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
Using Cause Marketing to Win Hearts, Minds, and Customers [sponsored]
The Best B2B Marketing Education You Will Find
2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions [Study]
The Psychology of Status Purchases [Infographic]
 
Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
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Using Cause Marketing to Win Hearts, Minds, and Customers
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Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.
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Why You Need a Marketing Content Hub
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Today's customers expect memorable moments at every touchpoint, but 97% of marketers say producing enough content for today's myriad touchpoints is their biggest concern. So, what can you do? The foundation for successful marketing content is a "content hub." Find out why you need one to better engage your customers: Get the free e-book now.
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The Best B2B Marketing Education You Will Find
MarketingProfs event
Every year the MarketingProfs B2B Forum team collaborates with leading B2B marketers to bring you a conference program that's second to none—covering the most important topics to B2B marketers for the current year and beyond. Learn more.
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2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions [Study]
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research. Check out the forecasts of salaries for various marketing-related positions.
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The Psychology of Status Purchases [Infographic]
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.
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Profs Picks
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Are you facing a content crisis? Do you need a new way to optimize and scale up your content operations? Sitecore shares six success factors to successfully implement a "content hub" that can help you achieve better creative and marketing consistency. And for more on how to solve your content crisis and create enough of the right type of content to reach and engage customers, download this practical guide. It will help you deliver the level of content your audience demands.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
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