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In This Issue
+ How-To: How to Reactivate Your Lapsed Email Subscribers
+ PRO Take 10: The Three Rules of Facebook Engagement
+ Survey Says: SMBs and Social Media: Followers, Top Channels, Budgets...
+ Quick Take: Four Tips for Using Instagram for Business
+ My View: Your Content: Why You Should Consider Online Review & Approval
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How-To How to Reactivate Your Lapsed Email Subscribers
By Denise Keller
You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid of the clutter and salvage what you can. Read More
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PRO Take 10: The Three Rules of Facebook Engagement
In just 10 minutes, you'll learn how to ask questions that inspire quick and easy fan engagement; make posts into conversations; and entertain, educate, or empower your fans with a single (yet mighty!) Facebook post. Read More
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Advertisement  MarketingProfs' B2B Forum is almost here! Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 5 (workshops Oct 3). Time is running out to secure your pass. Register now.
Survey Says
SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, more than one in four (27%) SMBs place more importance on the number of followers than engagement level. Read More
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Quick Take
Four Tips for Using Instagram for Business
Who would've guessed a few photo filters and instant sharing would produce a social media hit? Instagram, the image-based social network, available on iPhone and Android smartphones, boasts more than 100 million users. Many are brands: Starbucks, NASA, MTV, and NBC News among them. Here are a few ways you, too, can become an Insta-success. Read More
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My View Your Content: Three Reasons You Should Consider Online Review and Approval
By Mat Atkinson
Is the approval process for your content floundering in the offline world? Here are three reasons for considering online review and approval for your marketing organization. Read More
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