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| By Jessica Hall |
| As more video content moves online, marketers and brand managers grapple with "How do we monetize this investment?" The answer lies in regularly checking these four vital signs and taking action accordingly.
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| By Kerry O'Shea Gorgone |
| Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
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| In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
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| By Simon Horton |
| Studies show that shoppers love discounts and coupons... but does offering them help your business?
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