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In This Issue
+ How-To: A Guide to Using Social Media at Tradeshows
+ How-To: Five Steps to Highly Effective Social-Mobile Campaigns
+ PRO Favorite Guide: Facebook Marketing: 10 Keys to Lasting Success
+ Podcast: 'Eyes Wide Open' Author Hertz Talks About Consumer Behavior
+ Survey Says: How B2B Commerce Is Changing
+ My View: Three Habits of a Harmonious Sales and Marketing Relationship
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How-To A Guide to Using Social Media at Tradeshows
By David Llewellyn
Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience. Read More
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Podcast Eyes Wide Open: Author Noreena Hertz Talks About Consumer Behavior
By Kerry O'Shea Gorgone
What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples. Read More
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PRO [PRO Favorite How-To Guide] Facebook Marketing: 10 Keys to Lasting Success
This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck might cook up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment. Read More
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Advertisement  Video's increasing importance in the current marketing landscape is causing it to evolve rapidly, resulting in more tips, tricks, and tools that all modern marketers should be taking advantage of. Click here to access the white paper on video marketing and learn how to maximize your ROI.
Survey Says
How B2B Commerce Is Changing
By Ayaz Nanji
Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report. Read More
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Quick Take
Five Steps to Highly Effective Social-Mobile Campaigns
By Andy Lombard
As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen? Read More
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My View Three Habits of a Harmonious Sales and Marketing Relationship
Gareth Cartman
The stereotype: Marketing and Sales just don't get along. But in some companies, they have a truly harmonious relationship. What's their secret? Read More
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Sep 26
 PRO Seminar—Leveraging Data-Based Marketing to Find and Win the Invisible Sale
Oct 1
 FREE Seminar—Event Marketing in the Digital Age: Make the Most of Your Event Investment
Oct 3
 PRO Seminar—How to Avoid the Pitfalls of a Bad RFP
Oct 9-11
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 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
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 FREE Seminar— Marketing Automation: Target, Acquire, and Convert the RIGHT Prospects
Nov 8
 Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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