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In This Issue
+ How-To: What's Showrooming? (And Six Ways You Can Combat It)
+ PRO SmartTools: Getting Serious About Social Media
+ Survey Says: Apple Nabs 33% of US Smartphones, Google Android 52%
+ Quick Take: Three Questions Your B2B's 'Story' Must Answer
+ My View: Stop Fussing Over Your Content!
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
How-To What's Showrooming? (And Six Ways You Can Combat It)
By Michael Stevens
Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can do about it. Read More
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PRO SmartTools: Getting Serious About Social Media
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Apple Nabs 33% of US Smartphone Market, Google Android 52%
Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous three-month period, while Android reached 52.2%, up 1.4 points. Read More
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Quick Take
Three Questions Your B2B's 'Story' Must Answer
No B2B company can achieve a leadership position without a thought-provoking point of view—a unique "story"—that customers buy into long before they buy anything tangible. Moreover, that story must both claim territory in the marketplace and undermine competitors. And to do that, your story must answer these three customer questions... Read More
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My View Stop Fussing Over Your Content!
By Matthew Grant
Are you constantly fussing over your content because customers are actually demanding updates and changes? Or are you tweaking content merely because you're bored with it? Read More
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FREE Seminar—Key Tactics for Driving Qualified Leads from Social Content
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