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In This Issue
+ How-To: 7 Ways to Help Sales Use Marketing Content to Win Buyer Trust
+ Slide Show: How Much Do You Know About LinkedIn?
+ Podcast: Intel's Ekaterina Walter Talks Entrepreneurial Success
+ NEW PRO Seminar: How to Engage Your Customers on Facebook
+ Survey Says: Social Marketing Benchmarks: Budgets, Goals, and More
+ Quick Take: A Field Guide to Difficult Clients [Infographic]
+ My View: Why You Should Create Content That Educates and Entertains
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How-To Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust
By Cliff Pollan
Buyers don't really care about your product or service; they just care about how you can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers. Read More
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Slideshow How Much Do You Know About LinkedIn? [Slide Show]
By Christian Gulliksen
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network. Read More
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Podcast A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success
By Matthew Grant
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of the book Think Like Zuck told me during this week's episode of Marketing Smarts. Read More
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PRO NEW PRO Seminar: How to Effectively Engage Your Customers on Facebook
Intel's Ekaterina Walter provides you with actionable tips to effectively engage your fans on Facebook. Learn how to scale your social presence with multiple brands and across business units, and walk away with tangible examples. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Social Marketing Benchmarks: Budgets, Goals, and More
By Lenna Garibian
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions. Read More
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Quick Take
A Field Guide to the Wonderful World of Difficult Clients [Infographic]
By Verónica Maria Jarski
Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client types. Read More
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My View That's Edutainment: Why You Should Create Content That Educates and Entertains
By Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content. Read More
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Jan 15
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PRO Seminar—How To Become a Trusted Brand and Industry Leader
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PRO Seminar—How to Effectively Engage Your Customers on Facebook
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FREE Seminar—Automating Customer Lifecycle Management
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Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
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