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How Much Do You Know About LinkedIn? [Slide Show]

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130110-0 Intro

LinkedIn, like any other networking site, has its proponents and detractors. But before you write it off, consider this LinkedIn data assembled by in helpful infographic form. Here are some key takeaways.

130110-1 LinkedIn Demographics

LinkedIn Demographics

LinkedIn users are a well-educated bunch: Half have bachelor degrees and nearly 30% have graduate degrees. They're also well distributed across career paths. You can probably find the types of connections you're looking for.

130110-2 LinkedIn's Global Reach

LinkedIn's Global Reach

It's important to understand just how far your network can extend. Although the United States has the greatest number of users, Americans are still only a plurality in the LinkedIn universe. Would your business or career benefit from targeting the 63% of users who live outside US borders?

130110-3 Top 10 LinkedIn Countries

Top 10 LinkedIn Countries

Despite the number of languages on offer, most LinkedIn users come from Anglophone countries. The top 5 are the United States, India, the United Kingdom, Canada, and Australia. In other words, odds are that foreign LinkedIn users speak your language.

130110-4 LinkedIn's Advertising Potential

LinkedIn's Advertising Potential

LinkedIn has a quality audience, 82% of whom know the site has advertising. Even better, 60% of users have clicked on a LinkedIn ad. All that to say... advertising in this highly targeted space might be a useful element in your marketing mix.

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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