📋 Table of Contents

Saturday, January 20, 2024

📋 Table of Contents

1. Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

2. Salary Trends for US Digital Marketers

3. Four Tips to Help You Find Your Optimum Content-Marketing Mix

4. Developing a Content and Social Strategy to Foster Thought Leadership

5. Top 7 SEO Mistakes in B2B SaaS

6. Which Hogwarts House Do Marketers Belong To?

7. 'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

8. The Paid Channels Marketers Plan to Increase Spend On in 2024

9. How to Do Email Better MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less. »

research

Salary Trends for US Digital Marketers

What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out. Check out the study findings. »

article

Four Tips to Help You Find Your Optimum Content-Marketing Mix

Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy. »

video

Developing a Content and Social Strategy to Foster Thought Leadership

Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media. Tune in! »

article

Top 7 SEO Mistakes in B2B SaaS

Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS. »

infographic

Which Hogwarts House Do Marketers Belong To?

Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. Check out the infographic. »

article

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results. »

research

The Paid Channels Marketers Plan to Increase Spend On in 2024

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. Check out the study findings. »

How to Do Email Better

MarketingProfs Master Class for PRO members

Email not performing like it once was? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay more than 15 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members!

Start sending better emails

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series started last week! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Which Hogwarts House Do Marketers Belong To? [Infographic] »

Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show »

Four Tips to Help You Find Your Optimum Content-Marketing Mix »

Marketing as a Service, or How to Improve B2B Marketing Impact »

A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] »

Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Keap Unveils Keap Ultimate, Revolutionizing User Experience and Introducing Cutting-Edge Features

Informa Announces TechTarget Merger and Strong Annual Growth

Fullcast Announces New Leadership and $34 Million in Capital to Redefine RevOps, Beginning With Territory Management

TikTok Partners With HubSpot to Make Community-Based Customer Acquisition Easier for B2B Brands in Singapore

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How to Navigate Transformative Trends and Power Your Data-Driven Marketing
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