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Saturday, January 25, 2020

10 of the Best Marketing Analytics Tools to Try in 2020
Five Content Marketing Myths Debunked
The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon [Podcast]
How to Create Passionate Fans for B2B Companies: B2B Forum Keynote David Meerman Scott
Seven Social Media Content Trends for 2020 and Beyond [Infographic]
Nine Creative Trends to Watch in 2020 [Infographic]
The (Non-Techie) Marketer's Guide to SEO
'Disloyalty Programs': Fend Off Big Competitors and Build Customer Loyalty
Text Marketing: 2020's Digital Disruptor
 
10 of the Best Marketing Analytics Tools to Try in 2020
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
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Five Content Marketing Myths Debunked
Not long ago, content marketing was mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, our content efforts could be even more successful than they are—if only we didn't succumb to these five myths.
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The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon [Podcast]
Delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.
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How to Create Passionate Fans for B2B Companies: B2B Forum Keynote David Meerman Scott
MarketingProfs event
David is a marketing strategist, entrepreneur, and bestselling author of 10 books. And he's awesome. So we're thrilled he'll be at B2B Forum this November to teach us how to create passionate fans for our B2B companies. Join us!
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Seven Social Media Content Trends for 2020 and Beyond [Infographic]
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
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Nine Creative Trends to Watch in 2020 [Infographic]
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Check out the study findings.
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The (Non-Techie) Marketer's Guide to SEO
MarketingProfs PRO course
SEO may seem daunting, but even if you're not an SEO specialist you can increase your search rankings. Andy Crestodina of Orbit Media explains how. You gain access to this and every other MarketingProfs course when you upgrade to PRO—now 40% off through January 31 with code GETHAPPY.
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'Disloyalty Programs': How to Fend Off Large Competitors and Build Customer Loyalty
The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.
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Text Marketing: 2020's Digital Disruptor
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
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