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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 31, 2020 |
| 10 of the Best Tools for Market Research | ||||
| Market research is an essential first step for launching any project, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research process easier. | ||||
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| Next Week: The Kind of Useful Distraction We Could All Use | ||||
| MarketingProfs event | ||||
| If you could use a little distraction—one that will inspire and teach you, help you with your career, and connect you with other B2B marketers—then you won't want to miss B2B Forum, taking place next Wednesday and Thursday. Can't make it to the live event? All of the sessions (except one keynote) will be available on-demand for 30 days. Get your ticket now. | ||||
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| How to Grow Your Professional Network in the Digital-Only Era | ||||
| Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. | ||||
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| Eliminate Distractions & Put Success in Your Way: 'Attention!' Author Rob Hatch [Podcast] | ||||
| Rob Hatch, CEO of Owner Media Group, shares advice and insights from his new book Attention!: The Power of Simple Decisions in a Distracted World. You can subscribe to the Marketing Smarts podcast in iTunes, or read more and listen in on this insightful conversation now. | ||||
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| Four Things Introverts Can Teach Us About Networking | ||||
| Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts. | ||||
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| Effective Link-Building for B2B Marketers | ||||
| Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies. | ||||
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| Marketing Strategy: How to Find a Sustainable, Differential Advantage | ||||
| MarketingProfs Master Class | ||||
| Join Allen Weiss, USC marketing professor, for a master class that takes the mystery out of marketing strategy. You'll learn how to analyze your market and develop a marketing strategy robust and agile enough to withstand market shifts. Learn more. | ||||
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| Do Most B2B Marketers Gate Content? [Study] | ||||
| Nearly two-thirds (64%) of B2B marketers say they rely on content gating to capture the contact details of prospects and customers, according to recent research. Check out more findings from this study. | ||||
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| Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic] | ||||
| LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? Check out the infographic. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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