In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October.

As with stories on other social networks such as Instagram, LinkedIn Stories are accessible for only 24 hours and can include photos as well as video.

How can marketers make the most of this mobile-first, mixed-media format?

A recent infographic (below) from Socialinsider explores five key ways businesses can incorporate LinkedIn Stories into their marketing plans.

Check out the infographic:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji