Research indicates that the human attention span has been plummeting for years. Whether you subscribe to that view or not, 2020 has presented all of us with new demands on our mental energy.

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That fact affects us as marketers, because we're always competing for our audience's attention. But it also affects us as professionals who need to focus effectively on our own work.

In this episode of Marketing Smarts, I talk with Rob Hatch, CEO of Owner Media Group, speaker, and author, about his new book Attention!: The power of simple decisions in a distracted world. We talk about setting up systems to help you focus, eliminate distractions, and "put success in your way."

The book offers systems, frameworks, and plenty of common-sense tips for bringing focus to your work so you can be more productive.

"I talk about 'Tomorrow Guy' or 'Last Week Guy' or 'Last Night Guy,'" explains Hatch. "'Last Night Guy' took the time (maybe it took 10 minutes) to go over my schedule today, figure out what it was I'm going to work on, what are the things that I needed, and have them ready."

If you want to focus on work that grows your business instead of getting lost in your email inbox, check out this episode of Marketing Smarts!

We recorded this show live in our MarketingProfs PRO Facebook group. If you're a PRO member, join us there for livestream videos and other exclusive content!

Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.

This episode brought to you by Codeless and Validity:

Since 2017, Codeless has helped dozens of businesses like yours drive brand awareness, leads, and sales with high-quality, long-form content. Writers sometimes suck at marketing, and marketers sometimes suck at writing. Codeless gets both. To learn more about how Codeless can help you grow your business through content, head to   For over 20 years, tens of thousands of organizations have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity's solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit

"Marketing Smarts" theme music composed by Juanito Pascual of
Signature Tones.


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