Research indicates that the human attention span has been plummeting for years. Whether you subscribe to that view or not, 2020 has presented all of us with new demands on our mental energy.
That fact affects us as marketers, because we're always competing for our audience's attention. But it also affects us as professionals who need to focus effectively on our own work.
In this episode of Marketing Smarts, I talk with Rob Hatch, CEO of Owner Media Group, speaker, and author, about his new book Attention!: The power of simple decisions in a distracted world. We talk about setting up systems to help you focus, eliminate distractions, and "put success in your way."
The book offers systems, frameworks, and plenty of common-sense tips for bringing focus to your work so you can be more productive.
"I talk about 'Tomorrow Guy' or 'Last Week Guy' or 'Last Night Guy,'" explains Hatch. "'Last Night Guy' took the time (maybe it took 10 minutes) to go over my schedule today, figure out what it was I'm going to work on, what are the things that I needed, and have them ready."
If you want to focus on work that grows your business instead of getting lost in your email inbox, check out this episode of Marketing Smarts!
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Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.
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"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.
Rob Hatch, CEO of Owner Media Group. In this episode of Marketing Smarts, Rob shares advice for reclaiming your time, as covered in his new book Attention!: The power of simple decisions in a distracted world. Follow Rob on Twitter: @robhatch.