Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Five Marketing Decisions Social Media Should Be Shaping
+ Slide Show: Use Your Last Event as a Launching Pad for Your Next Event
+ Podcast: Small Town Rules: Author Becky McCray on Marketing Smarts
+ PRO 10-Minute Video Tutorial: Inject Your Company's Voice Into Content
+ Survey Says: Small Businesses Stepping Up Social Marketing
+ Quick Take: Three Tips When Naming Your Company or Product
+ My View: Stop Making These Three Excuses for Not Creating Videos
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley kicking it off. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
How-To Five Marketing Decisions Social Media Should Be Shaping
By Molly Glover Gallatin
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts. Read More
How-To Image
share Twitter Facebook LinkedIn
Slideshow Use Your Last Event as a Launching Pad for Your Next Event
By Christian Gulliksen
After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. Read More
Slideshow Image
share Twitter Facebook LinkedIn
Podcast Small Town Rules: Author Becky McCray on Marketing Smarts
By Matthew Grant
Becky McCray is a cattle rancher, liquor store owner, and co-author of the book Small Town Rules, which, among other things, introduced me to the concept of "planning for zero." As in, "There will be times when your income is zero and you just might as well plan for that right now." Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO 10-Minute Video Tutorial: How to Inject Your Company's Voice Into Content with Mitch Joel
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition. You'll learn to bring your organization's unique perspective to the content you create. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Having good content is no longer a luxury, itís a necessity. Learn how to create, curate, and circulate the best content with Content Marketing Crash Course 2012. Running December 6-17 and available on-demand, anytime, thereís no better way to get your story out there. Save $200 when you use code YOURSTORY.
Survey Says
Small Businesses Stepping Up Social Marketing
Two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Three Tips When Naming Your Company or Product
Perhaps you're launching a new business. Maybe it's time to overhaul your brand. Or you might have a new product. Whatever the situation, you need a new nameóand choosing one can be tricky. Here's what you need to know before you set off into the sometimes-weird world of naming. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Stop Making These Three Excuses for Not Creating Videos
By Drew McLellan
Your main reasons for not creating videos for your business are no longer valid. Find out why in this blog post. Read More
Author Name
share Twitter Facebook LinkedIn
Nov 13
FREE SeminarWelcome Back! Proven Strategies to Re-Engage Inactive Subscribers
Nov 15
PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
advertisement
Advertisement