📋 Table of Contents

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. Read more and listen in. »

video

Unlocking the Secrets of 'Ridiculously Good Content'

Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both. Tune in! »

research

How the Responsibilities of B2B Marketing Teams Are Changing

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research. Check out the study findings. »

article

Attract High-Value Leads With This Five-Step Process

The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation. »

research

How Well Do Senior Marketers Understand AI?

Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research. Check out the study findings. »

infographic

The Perils of Relying on Self-Reported Survey Respondents

Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies. Check out the infographic. »

article

Co-Op Marketing Is Recession-Proof Advertising

Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win. »

video

Unraveling the Mysteries of Marketing Attribution

In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic. Tune in! »

EOY Is Near. How's Your Social Media Campaign?

MarketingProfs Working Webinar for PRO Members

In January, you promised THIS would be the year you finally got a handle on your brand's social media. Well, the year's almost over... are you getting the engagement you wanted? Or is the algo still "working against you?" Don't wait another day to meet your audience where they are. Zontee Hou gives you all the templates and tactics you need to get audience engagement in the four-part series Building Brand Trust Through Social Media. Available now to PRO members.

Lead your industry on the socials

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Updates from around the industry

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Optimove Unveils OptiGenie, a Comprehensive AI-Powered Suite Empowering Marketers to Optimize Workflows MarTech Series

Rhetorik Launches LeadNeuron Beta, an Innovative, AI-Driven Skills-Based B2B Lead Targeting Tool MarTech Series

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Upcoming Events

NOV

Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra

NOV

AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
45-minute webinar | sponsored by SurveyMonkey

NOV

The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo

DEC

Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew

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