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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 07, 2020 |
| The Silver Lining to the Death of the Cookie: Better Measurement | ||||
| If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years as Web browsers phase them out. But cookies have drawbacks, and this article argues that marketers will be better off without them. | ||||
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| Five 'Customer Marketing' Tactics to Boost Retention and Reduce Churn | ||||
| In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use. | ||||
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| What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast] | ||||
| Mike Betzer, SVP and GM at Khoros, dives into the history of the 800 number, long distance dialing, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers. Read more and listen in on this insightful conversation. | ||||
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| Agility vs. Speed: How Agile Marketing Can Manage Volatile Times | ||||
| When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly. | ||||
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| How to Ensure Consistent Customer Experience Across Devices and Channels | ||||
| MarketingProfs event | ||||
| The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to learn how harness the awesome power of omnichannel experiences to your advantage. Join us to learn. | ||||
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| How to Find and Hire Social Media Influencers [Infographic] | ||||
| How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts. Check out the infographic. | ||||
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| The 25 Most Valuable Global Brands in 2020 [Study] | ||||
| The world's five most valuable brands in 2020 are all technology companies, according to recent research. Check out the findings of this study. | ||||
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| Four Ways to Empower Your Email Marketing Strategy With AI | ||||
| Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results. | ||||
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