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In This Issue
+ How-To: Four Ways B2B Marketers Can Boost the Value of Their Tweets
+ Slide Show: How Much Will Online Customers Spend This Holiday Season?
+ Podcast: Work Hard and Be Amazed: C.C. Chapman
+ PRO Take 10: How To Create a Consistent & Professional Personal Brand
+ Survey Says: Email Marketing: Deliverability Trends and Benchmarks
+ Quick Take: #SocialSkim: Social Media Update, Week of December 10, 2012
+ My View: 4 Quick Customer Service Lessons I've Learned on the Frontlines
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How-To Four Ways B2B Marketers Can Boost the Value of Their Tweets
By Chris Mann
Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool. Read More
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Slideshow How Much Will Your Online Customers Spend This Holiday Season?
By Christian Gulliksen
As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Here are some clues. Read More
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Podcast Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts
By Matthew Grant
C.C. Chapman discusses his new book, Amazing Things Will Happen, a collection of short pieces containing lessons and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives." Read More
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PRO Take 10: How To Create a Consistent and Professional Personal Brand Using Social Media
In just 10 minutes, learn how to establish your online professional network and tie the various elements of your online presence together. You'll get actionable tips for creating a cohesive personal brand using social media and the Web. Read More
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Survey Says
Email Marketing: Deliverability Trends and Benchmarks
Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path. Read More
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Quick Take
#SocialSkim: Social Media Update, Week of December 10, 2012
By Angela Natividad
In this first of many MarketingProfs #SocialSkim weekly social media news and views to come, we scan the Web to make sure you're up to date on what's happening in the ever-evolving social space. Skim and learn! Read More
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My View Four Quick Lessons About Customer Service I've Learned From the Frontlines
By Allen Weiss
Recently, I created a WordPress plug-in, which led folks with questions and comments to email me about it. In responding to users, I learned four important lessons about customer service. Read More
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Jan 10
 PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
 
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