Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 14, 2026
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In This Issue
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ARTICLE
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The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys.
Read more ➔
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RESEARCH
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The Impact of Marketing-Sales GTM Misalignment
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.
Check out the study findings ➔
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ARTICLE
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How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews
AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 13, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
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INFOGRAPHIC
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AI's Impact on the B2B Buyer Journey
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.
See the infographic ➔
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ARTICLE
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How Elastic Marketing Solves the AI Sameness Problem
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity.
Read more ➔
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INFOGRAPHIC
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How Americans Feel About AI Hiring Tools
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Gets Measured Gets Improved
Overwhelmed by data? Simplify! Discover how generalists and small teams can use data to effectively guide email, content, and social media marketing in this four-part series hosted by Katie Robbert and Christopher S. Penn. PRO members get instant access.
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MAR
18
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4-part How-To Series with Zontee Hou
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MAR
19
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60 minutes | sponsored by Notified
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MAR
26
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60 minutes | sponsored by ON24
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NOV
2-4
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EXTENDED! Save 40% on your ticket to B2B Forum. Prices increase March 16.
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