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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 28, 2020 |
| Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do | ||||
| As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: For the foreseeable future, reaching and persuading buyers will be extremely difficult. So, what's to be done? | ||||
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| How to Position Your B2B Brand for Search: Garrett Mehrguth [Podcast] | ||||
| Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms and shares tips on instead positioning your B2B brand for search. Read more and listen in on this insightful conversation. | ||||
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| How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy' | ||||
| You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy. This 7-step guide will help you craft it. | ||||
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| Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content | ||||
| Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content. | ||||
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| Sharpen Your Writing Skills From Home | ||||
| MarketingProfs event | ||||
| If you're looking for a way to boost your skills from home—to be ready for whatever the future holds—we think you might like Marketing Writing Bootcamp. It includes 13 sessions that you can access from anywhere for one year. Learn more. | ||||
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| Five Interactive-Content Tools to Engage Your Audience and Generate Leads | ||||
| To capture leads via your content, you need to provide value and engage your audience. That's where interactive content comes in—from quizzes, to contests, to giveaways. Here are five excellent tools you can use to create interactive content and capture leads. | ||||
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| The Personality Traits of Top Digital PR Influencers [Study] | ||||
| What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? Check out the findings of this study. | ||||
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| Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic] | ||||
| When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedules. For most of us, continuing to work from home won't be an option. But flextime could well be. | ||||
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| The Marketing Agency Attributes Clients Value Most [Study] | ||||
| Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research. Check out the study findings. | ||||
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