Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 28, 2026
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In This Issue
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ARTICLE
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Understanding the Human Side of B2B Decision-Making
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies.
Read more ➔
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RESEARCH
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The Pressure on Marketers to Adopt AI
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.
Check out the study findings ➔
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SPONSORED ARTICLE
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The Personalization Maturity Gap: What Top Marketers Are Doing Differently in 2026
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 27, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
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ARTICLE
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The Future Funnel: Winning Evaluation in an AI-Curated World
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments.
Read more ➔
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INFOGRAPHIC
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The Cost of Irrelevant Marketing Messages
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels.
See the infographic ➔
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ARTICLE
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Can AI Video Creation Democratize Video Advertising?
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here's how marketers should approach AI-powered video production.
Read more ➔
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RESEARCH
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The 'Big Seven' Platforms That Rule Desktop Web Search
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Grow Your Email List
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APR
1
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Session 3 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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