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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 13, 2019 |
| How to Optimize Page Titles to Strengthen Your Website's SEO | ||||
| Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher clickthrough rates for your website. Use these tips to optimize your page titles and improve your SEO. | ||||
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| 10 Recurring SEO Health Checks You Need to Be Doing | ||||
| Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and retain them. Part of onsite work is a systematic review of sources that might indicate there's trouble brewing, or already in full storm mode. Here are 10 checks for such indicators of trouble. | ||||
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| Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit | ||||
| Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Well worth the listen! | ||||
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| Five Website Conversion Principles That Will Increase Your Lead Volume | ||||
| Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, you're likely losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets. | ||||
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| Website Lead Generation, Optimization, and Landing Pages: Online Forum | ||||
| Your website needs to optimize visitor engagement, nurture leads via conversations, and convert them with engaging landing pages. On April 12, MarketingProfs' free Website Experience & Optimization Online Forum, featuring industry experts, will show you exactly how to turn your website into a lead generation machine. | ||||
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| How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert | ||||
| sponsored article | ||||
| In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action? | ||||
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| A Guide to Using Infographics for Lead Generation [Infographic] | ||||
| Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. | ||||
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| The Most Difficult B2B Marketing Jobs to Hire For [Study] | ||||
| B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation. There are also functions that firms say they would be willing to outsource. Find out the details of this study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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