Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract.

It stands to reason, then, that if a piece of content can attract and engage, it can also be used to drive conversions—generating leads from website visitors.

That's exactly what an infographic from performance-marketing agency Spiralytics points out.

And it outlines a process for using infographics for lead generation.

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ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh