B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.
The report was based on data from a two-minute online survey of marketers who work for B2B firms in a range of verticals.
Some 67% of respondents say it is difficult for their company to hire good marketers, and 25% say it is very difficult.
Respondents say the most difficult roles to fill are those that require candidates to be skilled in marketing analytics (61% say these roles are hard to fill), marketing operations (47%), and demand generation (45%).
B2B marketers say the functions they would be most willing to outsource to a third party are creative (59% would be willing to outsource), content marketing (41%), and media management (35%).
About the research: The report was based on data from a two-minute online survey of marketers who work for B2B firms in a range of verticals.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Five Tips for Negotiating a Better Salary [Infographic]
- Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)
- Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]
- How to Grow Your Professional Network in the Digital-Only Era
- Four Things Introverts Can Teach Us About Networking