📋 Table of Contents

Saturday, April 03, 2021

📋 Table of Contents

1/ How to Create Successful B2B Relationships

2/ How Not to Give a Great Presentation

3/ Wonderfully Weird Marketing Ideas: Scott Trobaugh & Cliff Lewis

4/ Social Media Retargeting: The Benefits of Drawing Your Customers Back In

5/ Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

6/ How Can Your Email Marketing Perform Better Than It Already Does? sponsored

7/ 20 Content Stats Modern Marketers Should Know

8/ Why People Unsubscribed During the Pandemic

9/ Social Hour, Roundtables, and More Shenanigans at B2B Forum MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

How to Create Successful B2B Relationships

B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be? »

MarketingProfs article

How Not to Give a Great Presentation

Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice. »

podcast

Wonderfully Weird Marketing Ideas: Scott Trobaugh & Cliff Lewis

No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing. »

MarketingProfs article

Social Media Retargeting: The Benefits of Drawing Your Customers Back In

Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article. »

MarketingProfs article

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it. »

sponsored

How Can Your Email Marketing Perform Better Than It Already Does?

Email shines as a top-performing marketing channel, but not all marketers are doing it as well as they should be. New research from Validity and the DMA highlights the biggest factors impacting email marketing success. You can access those insights and benchmark your email efforts. Download the e-book now. »

infographic

20 Content Stats Modern Marketers Should Know

Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel. Check out the infographic. »

research

Why People Unsubscribed During the Pandemic

Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research. Check out findings from this study. »

Social Hour, Roundtables, and More Shenanigans at B2B Forum

MarketingProfs B2B Forum

B2B Forum is just one week away! What makes a conference something more—what makes a lasting impression—are the moments. That's why we're doing all we can to build in opportunities for you to create moments with your fellow attendees and speakers.

Join us for shenanigans.

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Recent MarketingProfs content

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Senior Marketers Are (Very) Optimistic About the US Economic Outlook »

20 Content Stats Modern Marketers Should Know [Infographic] »

Why You Need to Align Marketing to Business Goals »

Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn »

How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

MarketingProfs B2B Forum Online to Provide Marketers With the Skills They Need to Meet Today's Marketing Demands PR Web

Big Data Analytics Firm Dataminr Raises $475M to Fund Platform Expansion Venture Beat

Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide MarTech

Cin7 Releases Advanced B2B Online Stores to Help Product Sellers Grow Sales Faster and Improve Efficiency Yahoo Finance

6Sense, Which Uses AI to Power Account Engagement, Raises $125M Venture Beat

Applied Materials Terminates $2.2 Billion Deal for Japan's Kokusai Electric Reuters

Spekit Raises $12.2M Series A to Revolutionize the Way Employees Work and Learn in the Remote Age PR Newswire

JPMorgan, Salesforce Join Growing List of Firms Dumping Office Space Wall Street Journal

Linktree Raises $45M to Connect People Directly With the Creators and Brands They Love Business Wire

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