Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months, according to recent research from The CMO Survey, Duke's Fuqua School of Business, Deloitte, and the American Marketing Association.

The report was based on data from a survey conducted in February 2021 among 356 senior marketers (95% are VP-level or above) at for-profit companies in the United States. The CMO Survey has been conducted twice a year since 2008.

When asked to rate how optimistic they are about the US economy on a 0 (least optimistic) to 100 (most optimistic) scale, respondents gave an average score of 66.3, which is near a historic high.

The optimism extends across sectors, including B2B product (67.3 average optimism score), B2B services (65.3), B2C product (65.6), and B2C services (66.8).

survey of how optimistic senior marketers are about the US economy

Some 55% of senior marketers say they are more optimistic about the US economy than they were in the previous quarter.

Senior marketers expect their overall marketing spend to increase by 10%, on average, over the next 12 months.

how optimistic senior marketers are about the economy as compared to last quarter

About the research: The report was based on data from a survey conducted in February 2021 among 356 senior marketers (95% are VP-level or above) at for-profit companies in the United States. The CMO Survey has been conducted twice a year since 2008.

Sign up for free to read the full article. Continue reading "Senior Marketers Are (Very) Optimistic About the US Economic Outlook" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji