Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research from SlickText.
The report was based on data from a survey conducted in January 2021 among 1,100 people in the United States.
Respondents cite being contacted too frequently as the top factor that has made them likely to unsubscribe from branded communications during the pandemic.
Other key factors include receiving politicized content and receiving impersonal messaging.
Some 38% of respondents say the pandemic has not affected how likely they are to open emails from brands, 17% say it has made them more likely to open emails from brands, and 17% say it has made them less likely to open emails from brands.
About the research: The report was based on data from a survey conducted in January 2021 among 1,100 people in the United States.
Continue reading "Why People Unsubscribed During the Pandemic" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email: