Jay Acunzo is an author, speaker, and expert podcaster ("Unthinkable" and "3 Clips").

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On his show "3 Clips," podcasters "deconstruct their work, a few pieces at a time." Jay selects some especially great moments from a podcast episode, then interviews the host about what was happening behind the scenes, including how they pulled off that edgy question or what kind of prep they did in advance that helped them to pounce on that very interesting tidbit the guest dropped.

The value in this "'Song Exploder' meets 'Inside the Actor's Studio'" type of show is that Jay teases out lessons you can apply in your own interviews. And better interviews yield better content, because you can turn them into short clips, articles, infographics, e-books, and so much more.

In this episode of "Marketing Smarts," Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H fame). We cover research and preparation, rolling with audio issues, and timing your questions just right. (Sometimes you need to warm guests up before you dive too deep!) We also cover how (and why) to avoid getting starstruck by celebrity guests, and more.

Lots of fun moments and valuable tips here, so listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.

This episode brought to you by Terminus and Adverity:

Terminus   Adverity
Leader of the account-based movement, Terminus helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform—powering high-performing go-to-market teams. We're proud to be helping over 1,000 customers on this mission. To learn more about how Terminus can help you grow your business, head to terminus.com.   Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in optimizing ROI of marketing spend. Adverity powers the marketing intelligence of some of the world's leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, SAP, and Forbes. To learn more or book a demo, visit adverity.com


"Marketing Smarts" theme music composed by Juanito Pascual of
Signature Tones.