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In This Issue
+ How-To: 8 Do's and 5 Don'ts of Instagram for Building Your Brand
+ Podcast: We Are Here to Persuade People: Michael Weiss of figure18
+ #SocialSkim: Facebook Home, LinkedIn Mentions, Twitter, Steve Jobs
+ PRO NEW Take 10: Triggered Emails That Make Your Cash Register Ring
+ Infographic: Dissecting Internet Memes: The Most Viral Memes of 2012
+ Survey Says: B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
+ Video: Mobile Minute: Second Screens, the App Movie, Google Glass
+ My View: What the New Facebook News Feed Means for Marketers
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How-To 8 Do's and 5 Don'ts of Instagram for Building Your Brand
By Adrienne Erin
Some forward-thinking businesses are already using Instagram, but chances are you (and your competitors) aren't yet... even though it's not a medium that marketers should be ignoring. Read More
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Podcast We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts
By Matthew Grant
A veteran speaker, consultant, client advocate, and sales exec, Weiss has an interesting take on marketing and advertising, and the role of agencies, in today's always-on, always-open business environment. Read More
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Video Mobile Minute [Video]: Second Screens, the App Movie, Google Glass
By Amanda Klohmann
This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute. Read More
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PRO NEW Take 10: Triggered Email Messages That Will Make Your Cash Register Ring
Triggered emails can significantly enhance the relevance of your email communications and help in generating sales. In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal. Read More
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Survey Says
B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
By Lenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective. Read More
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Quick Take
#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social
By Angela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn! Read More
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My View What the New Facebook News Feed Means for Marketers
By Jon Burg
Facebook recently started unrolling its redesigned News Feed across accounts. Here's my take on the value of the various changes and what they mean for marketers. Read More
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