MarketingProfs This Week

Saturday, April 8, 2023

📋 Table of Contents

1. Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

2. How Digital Creators Should Navigate the Metaverse

3. SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

4. Nine Email Marketing Tips for B2B Marketers

5. Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

6. What B2B Marketing Teams That Outperform the Competition Do Differently

7. Email Heroes Wanted MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow
article
Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier. »
How Digital Creators Should Navigate the Metaverse
podcast
How Digital Creators Should Navigate the Metaverse
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage. Read more and listen in. »
SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)
article
SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)
This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier. »
Nine Email Marketing Tips for B2B Marketers
infographic
Nine Email Marketing Tips for B2B Marketers
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns. Check out the infographic. »
Four Ways to Go From Hypergrowth to Hyper-Efficient Growth
article
Four Ways to Go From Hypergrowth to Hyper-Efficient Growth
The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience. »
What B2B Marketing Teams That Outperform the Competition Do Differently
research
What B2B Marketing Teams That Outperform the Competition Do Differently
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research. Check out the study findings. »
Email Heroes Wanted
MarketingProfs Master Class
SEO is under attack! Social algorithms are running rampant! Can anyone save us? We need an Email Hero! Is that you? Jay Schwedelson, CEO of Outcome Media, reveals his top email tactics and tricks to raise open rates, clickthrough rates, and sales. Get started with the 21 short video lessons in Jay's Master Class today.
Get the truth about email
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow »
Nine Email Marketing Tips for B2B Marketers [Infographic] »
What B2B Marketing Teams That Outperform the Competition Do Differently »
Strategic Advantage Through Competitive Intelligence and Analysis »
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3) »
10 Email A/B Testing Best-Practices [Infographic] »
News You Can Use
Updates from around the industry
Nokia Unveils Pure UI for B2B Mint
RollWorks Named Leader Across Account Data Management, Buyer Intent Data, and Advertising in G2's Spring Grid Report PR Newswire
New Book by OSF Digital Founder and CEO Guides Brands Through Digital Transformation PR Newswire
Jifflenow Announces Cvent Partnership and Enhanced Product Integration Silicon UK
Mobileforce and SugarCRM Announce Partnership for Fully Integrated Field Service Management and Quote-to-Cash Sales Execution EIN News
SpendFlo Bags $11M for Its SaaS Platform Fintech Global
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Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
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