 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 30, 2020 |
| Marketing Events in a Post-Pandemic World: Opportunities for Innovation | ||||
| Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved? | ||||
|
| Digital Transformation During COVID-19: How Can Marketers Lead the Way? | ||||
| Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis. | ||||
|
| COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon | ||||
| With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now? | ||||
|
| Would People Rather Watch an Ad or Share Their Email Address? [Study] | ||||
| Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research. Check out the study findings. | ||||
|
| There's Still Time to Level-Up Your Writing (And Gain Access to So Much More Learning) | ||||
| MarketingProfs PRO | ||||
| Marketing Writing Bootcamp is now available on-demand for just $495. But for just $100 more, you can add on a yearly PRO subscription—which gets you not only Bootcamp but also Storytelling Summit, all our courses and learning paths, access to our exclusive PRO Facebook group, and more! Sign up today. | ||||
|
| Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI | ||||
| How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results. | ||||
|
| Sales Presentation Skills: How to Measure and Evaluate Your Salespeople | ||||
| If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills. | ||||
|
| The Value That Creatives Bring to Business Results [Infographic] | ||||
| Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. | ||||
|
| What B2B Buyers Want From Tech Vendors Right Now [Study] | ||||
| Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own. Check out the study findings. | ||||
|
| Upcoming Events | ||||||||||||||||||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|