Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
The report was based on data from a survey conducted in 2020 among 1,001 people in the United States.
Three-quarters of respondents say they'd watch a 30-second ad for free content rather than share their email address. However, 95% of respondents say they'd share their email address rather than their phone number.
Some 52% of respondents say they'd rather receive generic ads from marketers, and 48% say they'd rather receive personalized ads.
Marketing tactics Americans participate in
Most respondents say they have shared something on social media or followed accounts on social media in order to enter a contest.
Most have also given their email in exchange for the results of a quiz and in exchange for content.
About the research: The report was based on data from a survey conducted in 2020 among 1,001 people in the United States.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them
- Three Opportunities B2B Marketers Must Seize During 2021 Planning
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
- What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
- 10 of the Best Tools for Market Research