Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 9, 2026
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In This Issue
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ARTICLE
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Search Isn't Dead, but Your Customer Acquisition Strategy Might Be
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape.
Read more ➔
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RESEARCH
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The Most In-Demand Email Marketing Skills
Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.
Check out the findings ➔
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ARTICLE
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Will Agentic AI Optimize Brands Into Oblivion?
Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 8, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 1.
Stay in the know ➔
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INFOGRAPHIC
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How AI Is Reshaping Tech Stack Investment
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors.
Check out the findings ➔
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ARTICLE
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Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative
Most AI failures in B2B marketing aren't about technology—they're about data. See how poor data quality undermines results and what you must fix before AI can deliver value.
Read more ➔
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RESEARCH
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Which AI-Related Buzzwords Resonate With SEO Experts?
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.
Check out the study findings ➔
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INFOGRAPHIC
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Personalization vs. Customization: What's the Difference?
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Search (Still) Isn't Dead
Search isn't dead. AI has changed buyer discovery, but smart SEO still belongs in your marketing strategy. Learn how to make the most of your efforts, including how AI can help (not hinder) from the best in the biz, Andy Crestodina, in our How-To series: SEO and the Future of Content Discovery. Free to stream for PRO members.
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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MAY
28
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60 minutes | sponsored by ON24
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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