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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Saturday, June 20, 2020
 
Three Best-Practices to Align Web Development With SEO
Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag [Podcast]
How to Match Your Key Metrics to Your Content Goals
PRO Now Includes Marketing Writing Bootcamp... and More! PRO Benefits
The 10 Traits B2B Buyers and Managers Value Most in Salespeople [Study]
Strong Evidence That the Remote Workplace Is Here to Stay
How to Upgrade Your Sales Teams for Remote Success
Outsourcing Digital Marketing: Your Questions Answered [Infographic]
 
Three Best-Practices to Align Web Development With SEO
"Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.
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Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and a big, bone-crushing boulder is rolling toward them. It doesn't have to be that way.
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Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content. Read more and listen in on this insightful conversation.
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How to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.
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PRO Now Includes Marketing Writing Bootcamp... and More!
PRO benefits
With an annual PRO subscription, you now have access to the 13 on-demand sessions of Marketing Writing Bootcamp. PRO subscribers register here at no cost. Not yet PRO? Learn more here.
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The 10 Traits B2B Buyers and Managers Value Most in Salespeople [Study]
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn. See more findings from the study.
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Strong Evidence That the Remote Workplace Is Here to Stay
It didn't take more than a few months in COVID-19 lockdown for a good number of workers to realize they could adequately perform their jobs without having to set foot in their old office ever again. Do you have a strategy for workspace options once it's time to reopen?
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How to Upgrade Your Sales Teams for Remote Success
The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office contact, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.
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Outsourcing Digital Marketing: Your Questions Answered [Infographic]
Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more... Check out this informative infographic.
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