NEW! Marketing Strategy Master Class launches December 1. Learn more

Why outsource digital marketing? And outsource what, exactly? Also: Why not in-house? And how would you go about selecting an agency, anyway—what red flags should you look for in that process?

To find some answers to those questions and others, digital marketing services provider PointVisible surveyed a select group of business owners and CMOs about their fears and challenges regarding outsourcing their digital marketing to agencies.

The respondents suggested answers to common questions regarding outsourcing and gave advice on how to work with a digital agency.

They also offered advice to digital agencies on how to work with clients to avoid issues that tend to arise in agency-client relationships.

You can find the insights gathered from those interviews in an informative infographic that PointVisible has compiled. Check it out:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

LinkedIn: Vahe Habeshian

Twitter: @habesh