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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 01, 2020 |
| Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences | ||||
| Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds even the most audacious goals. | ||||
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| Outsourcing Content Marketing? Here's How to Make That Partnership Successful | ||||
| Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that. | ||||
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| Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast] | ||||
| To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. Read more and listen in on this insightful conversation. | ||||
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| Practical Marketing Strategies for the New Normal: A Doubleheader Webinar | ||||
| MarketingProfs event | ||||
| All of marketing is changing really fast, from strategy to processes to events to much more—including our jobs and careers. But we can learn to adapt and thrive—and help our companies do the same. These 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for our marketing. Sign up here (it's free!). | ||||
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| Three Ways to Personalize Your Next ABM Campaign to Close More Deals | ||||
| Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. | ||||
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| Avinash Kaushik of Google Will Keynote B2B Backstage on August 25 | ||||
| MarketingProfs PRO event | ||||
| Looking to do more with your data? To actually make an impact with your analysis? Join Avinash Kaushik for "Analytics on the Edge: Lessons in Transforming Data's Impact." Get your ticket. | ||||
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| 21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic] | ||||
| Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth. Check out the infographic. | ||||
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| Marcomms Is Different From Crisis Comms: Here's How to Handle Crises | ||||
| Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marketing experience won't get you far enough. But if you need to tackle a menacing issue or an emerging crisis, and you don't have years to retrain, here's what you need to do. | ||||
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| How COVID-19 Is Affecting the B2B Exhibition Industry [Study] | ||||
| Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research. Check out findings from this report. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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