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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 22, 2020 |
| Chin up, Marketers: The Demise of Third-Party Cookies Isn't All Bad | ||||
| As the demise of third-party cookies draws inexorably nearer, many marketers are growing concerned: How will they track and gather customer data online? But despite the handwringing, marketers can reap long-term benefits from the end of cookies. | ||||
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| The B2B Forum Speakers Are in the Trenches With You | ||||
| MarketingProfs PRO event | ||||
| The full list of B2B Forum speakers is now available, and it's jam-packed with brilliant, forward-thinking marketers. Yes, they are all marketers facing the same challenges and opportunities as you! And they will share with you their secrets to success. See who they are. | ||||
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| How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered | ||||
| Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... B2B marketers are facing a host of unresolved issues and questions. Here are some answers. | ||||
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| The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis [Podcast] | ||||
| Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now. Read more and listen in on this insightful conversation. | ||||
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| The 10 Most Valuable Global Brands in 2020 [Study] | ||||
| Four American tech companies have the world's most valuable brands this year, according to recent research. Check out the findings of this study. | ||||
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| How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics | ||||
| Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution. | ||||
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| The B2B Marketing and Sales Relationship in the Age of ABM [Infographic] | ||||
| The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales. Check out the infographic. | ||||
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| SEO for (Non-Techie) Marketers: The Art of Being Found | ||||
| MarketingProfs PRO Master Class | ||||
| If you're looking to make every piece of content count, you won't want to miss this comprehensive (no fluff!) Master Class. You'll gain the confidence to guide the SEO efforts in your organization: setting the strategy, creating the content, and measuring the business impact. Learn more. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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