MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Saturday, August 08, 2020
Hello, friend.

It used to be that the worst part about going to an industry event was returning to the office.

All the good vibes and inspiration would fade away with the return to the day-to-day grind. The pile of emails you need to answer. The To-Do list that grew longer during your time away.

You'd get back to your desk fired up... only to fall back into the same-ol', same-ol'.

Frustrating.

But this year, with our flagship marketing event MarketingProfs B2B Forum, we've solved that frustrating disconnect.

The event itself will be virtual, with two days of inspiration, strategy, and tactical hands-on advice and insight.

And for the very first time, ticket holders will also get year-long access to MarketingProfs PRO membership, offering year-round access to education, workshops, community networking, and other resources. To year-long inspiration.

If 2020 has taught us anything, it's that this is a good time to take a step back and rethink how we can best serve you, our B2B marketing community. So we've reimagined a two-day event into a virtual event plus a year-long experience.

The virtual B2B Forum will take place from the comfort of your couch or desk, November 4 & 5, 2020. To learn more about the event and MarketingProfs PRO community, please visit mpb2b.marketingprofs.com.

I hope you'll join us!

Ann Handley
Chief Marketing Officer

In this issue:
Why & How to Use LinkedIn Articles for Content Marketing (With Real Examples)
B2B Forum + PRO = Inspiration, Training, and Support Year-Round PRO event
Six 'New Normal' Marketing Tips for Reopening Businesses
Creativity in the Time of COVID: 'Innovation Thinker' Dave Birss [Podcast]
Google's Avinash Kaushik Will Keynote B2B Backstage on Aug. 25 PRO event
Brand Guidelines: It's High Time to Revamp How We Create and Use Them
How to Create Engaging Instagram Carousel Posts [Infographic]
How to Boost Content Marketing ROI & Impact: Strategies for B2B Executives
The State of Public Relations: COVID-19's Impact on the Industry [Study]
 
Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.
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B2B Forum + PRO = Inspiration, Training, and Support Year-Round
MarketingProfs PRO event
The B2B Forum, Nov. 4 & 5, has gone virtual! But you'll still get access to two days of inspirational keynotes and strategic and tactical sessions on the topics that mean the most to B2B marketers today. The event is FREE for PRO subscribers. Those who purchase a ticket get a one-year PRO subscription for year-round learning! Learn more.
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Six 'New Normal' Marketing Tips for Reopening Businesses
Reopening during and after the pandemic is fraught with challenges and laden with opportunities. For marketers, it's an ideal time to take advantage of new marketing and communications approaches to differentiate your brand for the "new normal" in your industry.
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Creativity in the Time of COVID: Author and 'Innovation Thinker' Dave Birss on Marketing Smarts [Podcast]
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read more and listen in on this insightful conversation.
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Avinash Kaushik of Google Will Keynote B2B Backstage on August 25
MarketingProfs PRO event
Looking to do more with your data? To actually make an impact with your analysis? Join Avinash Kaushik for "Analytics on the Edge: Lessons in Transforming Data's Impact." Get your ticket.
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Brand Guidelines: It's High Time to Revamp How We Create and Use Them
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
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How to Create Engaging Instagram Carousel Posts [Infographic]
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Check out the infographic.
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Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.
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The State of Public Relations: COVID-19's Impact on the Industry [Study]
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research. Check out more findings from this study.
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Profs Picks
MarketingProfs Events
In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this Marketing Strategy Friday Forum virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's all free!).
All of marketing is changing really fast during this pandemic, from strategy to processes to events to much more—including our jobs and careers. But as marketers we can learn to adapt so we can thrive, and we can help our companies do the same. And that's where our Marketing Strategies for the New Normal: A Doubleheader Webinar comes in with practical, highly useful tips and advice from experts to help you keep up and move ahead. The 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for marketing success. Sign up now (both sessions are free!).
Upcoming Events
AUG
13
[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes
AUG
14
[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions
AUG
18
[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes
AUG
20
[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes
AUG
25
[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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