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In This Issue
+ How-To: Eight Website Super Signals That Increase Brand Trust
+ Podcast: Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media
+ PRO New How-To Guide: Pay-per-Click Handbook
+ Survey Says: Is This the Future of Content Marketing?
+ Quick Take: Using Subject-Line Symbols to Get Noticed
+ My View: Three Landing Page Mistakes Even Intelligent Marketers Make
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Advertisement  Are you ready for today's hottest social media marketers to bare it all? Check out MarketingProfs University's newest course, Social Media Marketing: The Full Monty, starting October 11. We'll hold nothing back in these 13 classes, on-demand, anytime. Save $200 with code BAREITALL.
How-To Eight Website Super Signals That Increase Brand Trust
By Jeremy Schaedler
Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your visitors wonder whether they've landed on the wrong side of the Web when they come to your site. Read More
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Podcast Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy
By Matthew Grant
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one). Read More
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PRO NEW How-To Guide: Pay-per-Click Handbook
This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential. You'll learn about the differences between PPC and SEO, tips and strategies to consider before launching a campaign, measuring your results, and much more. Read More
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Advertisement  Try PRO membership FREE for 30 days and let us help you tackle your toughest marketing challenges! Learn more.
Survey Says
Is This the Future of Content Marketing? Transmedia Storytelling Emerges
As various media and technology platforms (social media, apps, tablets, smartphones, TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study. Read More
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Quick Take
Using Subject-Line Symbols to Get Noticed
In email marketing, underused tactics can be a great way to grab a subscriber's attention. A perfect example of such a tactic is the use of symbols in subject lines. But before you dive in, here are a a few caveats and recommendations. Read More
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My View Three Landing Page Mistakes Even Intelligent Marketers Make
By Tamara Weintraub
Are your landing pages committing conversion-killing mistakes? Learn about three common landing page errors and how to fix them. Read More
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Aug 29
FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 12
FREE Seminar—Hail to the B2B Marketing Athlete
Sep 13
PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Sep 20
PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
Oct 4-5
B2B Forum 2012—Boston, MA
Oct 11
MarketingProfs University—Social Media Marketing: The Full Monty save $200 with code BAREITALL
 
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