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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 12, 2020 |
| The Ultimate Guide to Coming Up With Useful Ideas | ||||
| We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide—full of techniques, processes, tips, and tricks—will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more. | ||||
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| Close the Performance Gap: How to Start Delivering on the Most Important Metrics | ||||
| The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are but not being able to improve in those areas. However, you can bridge that gap and drive real revenue growth. | ||||
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| Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast] | ||||
| Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read more and listen in on this insightful conversation. | ||||
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| 3 Marketing Mega Trends: Evolve Your Strategy to Outperform Your Competition | ||||
| MarketingProfs PRO event | ||||
| Don't miss B2B Forum Keynote speaker Ty Heath on November 5. She'll show you how to recalibrate your marketing strategy by following the key macro-trends you can count on for the next decade. Learn more about all the B2B Forum speakers. | ||||
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| How 'Tangential Content' Can Elevate Your B2B Company's Link-Building | ||||
| Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year. | ||||
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| How to Ask Great Questions at Work [Infographic] | ||||
| Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments. So, what are the right questions? And how should you be asking them? See the infographic. | ||||
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| Sales Cycle Stages: Creating the Perfect Pipeline | ||||
| MarketingProfs PRO event | ||||
| Join Kenda Macdonald—founder of Automation Ninjas, a leading UK behavioral automation agency—for B2B Backstage on Sept 22 to discover how understanding the human brain can help you create the perfect pipeline. Learn More. | ||||
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| Four Marketing Approaches That Differentiate Successful B2B Brands [Study] | ||||
| B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research. Check out more findings from this study. | ||||
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| How to Use Video for Every Stage of the Sales Funnel | ||||
| To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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