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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 19, 2020 |
| 15 Tools to Boost Your YouTube Marketing | ||||
| This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content. | ||||
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| 5 Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts | ||||
| In a fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Especially in B2B. Here's how you can solve that problem. | ||||
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| Accelerated Digital Transformation at Stanley Black and Decker [Podcast] | ||||
| Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership. Read more and listen in on this insightful conversation. | ||||
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| The 'Purpose Gap' Facing Many B2B Brands [Study] | ||||
| Most B2B professionals say it is important for their company to have a clear purpose, yet few have embedded a purpose in their business, according to research. Check out more findings from this study. | ||||
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| Be Ready for Whatever Comes Next in Marketing | ||||
| MarketingProfs PRO event | ||||
| If you're looking to build confidence, sharpen your skills, and future-proof your marketing, don't miss B2B Forum online this November. Your ticket gets you access to 6 keynotes and 40+ sessions covering the most important topics to B2B marketers today. Register today. | ||||
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| Marketers, These Are the Low-Hanging Fruits Among Warm Leads | ||||
| We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients. | ||||
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| A Guide to Effectively Qualifying B2B Leads [Infographic] | ||||
| Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms. Check out the infographic. | ||||
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| Four Successful Ways to Combine Inbound and Outbound Marketing | ||||
| Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary. | ||||
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| How to Close a Sale: 12 Tips for Success [Infographic] | ||||
| Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"? Check out the infographic. | ||||
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