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Saturday, September 05, 2020

How to Make Product Videos That Actually Drive Sales (Article 1 of 3)
7 Crucial Marketing Automation Workflows You Need for Building Campaigns
10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
Advancing Racial Justice, One Decision at a Time: Lee Deas [Podcast]
The Art of Being Found: SEO for (Non-Techie) Marketers PRO Master Class
Economic Uncertainty Is Resurrecting the CMO Role
Your B2B Marketing Job: The Parable of Melanie the Mindful Marketer
Listen While You Work: The Media Habits of Remote Employees [Study]
Design Your Life to Live the Life You Want MarketingProfs PRO event
 
How to Make Product Videos That Actually Drive Sales (Article 1 of 3)
Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.
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Seven Crucial Marketing Automation Workflows You Need for Building Campaigns
Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.
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10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. Check out the infographic.
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Advancing Racial Justice, One Decision at a Time: Lee Deas [Podcast]
Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions. Read more and listen in on this insightful conversation.
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The Art of Being Found: SEO for (Non-Techie) Marketers
MarketingProfs PRO Master Class
Gain the confidence to guide the SEO efforts in your organization with this Master Class, designed in bite-sized chunks so you can learn at your own pace. Free for our PRO members. Learn more.
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Economic Uncertainty Is Resurrecting the CMO Role
Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.
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Your B2B Marketing Career: The Parable of Melanie the Mindful Marketer
Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be. Let's learn from Melanie the Mindful Marketer.
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Listen While You Work: The Media Habits of Remote Employees [Study]
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research. Check out more findings from this study.
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Design Your Life to Live the Life You Want
MarketingProfs PRO event
Last year at B2B Forum, Carlos Hidalgo's Golden Ticket session was the talk of the conference. We're thrilled to have him back again this year to talk about how to find happiness, achieve success, and design the life you want. Don't miss it!
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